Starbucks Continues to Expand in El Salvador

The chain has announced the opening of its fourth store in the Salvadoran capital, in the Multiplaza Mall.

Thursday, December 1, 2011

With a total of 192 square meters, the new facility will have capacity to serve more than one hundred people.

Today Starbucks Coffee has opened six stores in Central America, in El Salvador it has three stores located in Plaza Santa Elena, Gran Via Mall and Galleries Mall, Guatemala has two stores in Condado Concepción and Oakland County Mal", reports Ruiz Maynor for Elsalvador.com

More on this topic

Second Starbucks Coffee Shop in Guatemala

August 2011

The new store will open in late September and will be the fifth by the chain in Central America.

The 270 square meter store will be located in Oakland Mall and will create 30 jobs.

'On 19 March the chain opened it’s his first branch in the country, located in the Pradera Concepción shopping center, and also recently opened the third Starbucks branch in San Salvador in the Galeries shopping center", writes Byron Dardón in Prensalibre.com

Starbucks to Enter El Salvador in 2010

December 2009

The franchise would be operated by "Grupo Pirámide".

Even though the information is being treated with a great degree of secrecy, it has been confirmed by local "coffee shop" businessmen.

"The store will operate in the recently opened Plaza Santa Elena, located in Boulevard Santa Elena, Antiguo Cuscatlán", reported Elsalvador.com.

Starbucks Opens Second Store in El Salvador

December 2010

Located in Lifestyle Center La Gran Via, it’s the second chain store opening in less than a month.

The first store, which marked the company's start of operations in Central America, is located in Santa Elena, Antiguo Cuscatlan.

"With the opening of this second store in the region we are confirming our commitment to expand our role in the inheritance of the coffee culture that is so present here, give consumers the chance to experience Starbucks," told Laprensagrafica.com Mauricio Granada, general manager of the Pan American Coffee Corporation.

Starbucks Opens First Coffee Shop in Guatemala

March 2011

On March 19 the chain will open its first store at the Pradera Concepción Mall.

The inauguration increases the presence of coffee shops in the Guatemalan market, which currently has ten chains and small cafes competing for a market share.

"Francisco Pallarea, president of Café Cultura magazine, believes the market for coffee shops will become more competitive, reflected in service proposals and products currently offered, the chains who become static against Starbucks will lose their competitive edge and, therefore, their market share,” reported Elperiodico.com.gt.

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