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Strategic Services Marketing Management
This program provides tools and tactics for implementing a strategic vision of services marketing. You will apply the concept of “servuction” (the production of services) and the model of the 4Is for designing marketing programs exclusively for the services sector.
October 15-16, 2009
Hotel Sheraton Convention Center Panamá, Salon Contadora., Panama
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Seminarium
This program is designed for
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• Managers with responsibilities in the areas of services, marketing, branding, commercial, business, development, sales and customer support.
• Product managers, category managers, and brand managers.
• Executives from companies where services are a core element in their business.
-Ph.D., John Branch University of Cambridge. -Ross School of Business at The University Of Michigan.
Session 1
STRATEGIC SERVICES MARKETING MANAGEMENT
Session 2
THE PROCESS OF SERVICES CONSUMPTION
Session 3
PROMOTION AND PRICING STRUCTURE
Session 4
MANAGING IMPOSSIBILITY
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Seminarium Ejecutivos Panamá, S.A.
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Seminarium Ejecutivos Panamá, S.A.
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Changuinola I reservoir filled
Tuesday, June 28, 2011
The reservoir filling stage concluded, allowing to move forward with the preparations for the central’s operations and add 223 megawatts of renewable energy to the system.
Press release by:
AES Changuinola
XAGRO Imports Frijoles to Ease Market Pressure
Tuesday, May 24, 2011
XAGRO S.A. Announced that they have signed a purchase agreement with Jam LLC to buy 5,000 MT of red beans from China that will be sold to importers throughout Central America to help ease market pressure and lower the high prices caused by recent shortages.
Press release by:
Xagro S.A.
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Friday, May 6, 2011
XAGRO has added an export trade department to work with companies new to exporting and a contract farming division to grow specialty crops, including organic herbs.
Press release by:
Xagro S.A.
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Phone: (502) 2332-6949
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