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The 10 Keys to a Marketing Plan

An essential document which specifies the actions to be carried out in order to market a company, its products or even ourselves.

Thursday, September 2, 2010

©image: PhotoXpress

Altonivel.com.mx reports on Robert Middleton's 10 steps towards building a marketing plan, applicable to organizations of any size.

1. The product or service offered
2. Target market
3. Objective
4. Additional intentions
5. Strategy
6. Communication materials
7. Resources
8. Action Plan
9. Time line
10. Implementation

Source: altonivel.com.mx

Countries

Central America

Insight

marketing marketing plan Management Marketing and Sales

Against the Flow: Antimarketing

August 2010

Providing as much honest and accurate information as possible about a product's attributes might be the best way to promote it.

The concept of "Antimarketing" is gathering momentum thanks to growing expectations of respect for people and the environment, combined with the spread of social responsibility as a core part of business management.

How to Stand Out on the Shelves

July 2011

In addition to simplicity, concrete and clear information and greater product display, the key to standing out on the shelves is to create an emotional bond with the buyer.

Purchasing decisions, those which determine how you choose one product over another depend, in addition to basic factors, on unconscious factors which form a complex web of incentives, that according to experts, "should create an emotional bond with the recipient in order to seduce them. "

Trial and Error: the Key to Marketing

December 2010

Ongoing testing and measurement are the basis for success in marketing. If you are not continuously testing your campaigns, you're probably losing money.

Of course the first thing is to measure results, the internet is an instrument where results are objective, measured either by you or through specialized third parties.

Return on Advertising Investment

September 2010

Marketing Managers are applying financial engineering methods to optimize their portfolio of marketing campaigns.

The growing concern from Marketing Managers about return on advertising is making them look more and more like financial managers.

Many millions are spent on advertising (in Central America about $ 1.8 billion per year), usually in a mix of different types of media and to apply expense optimization methods of portfolio investments, will lead to better rates of return on investments.