The Keys to a Successful Online Business

©image: Guttorm Flatabø

The market is global, distribution costs are minimal, and the only required infrastructure is a computer and an internet connection. These factors – and generally, low entry costs – are very attractive to many entrepreneurs, who dedicate time and resources to create online enterprises.

Although these benefits are true, their main disadvantage is that they are shared by many others. Competition becomes global.

An article in Americaeconomia.com remarks the need to have well thought marketing strategies and a deep knowledge of how the web works, among others, to be successful.

Source: americaeconomia.com

More on this topic

Exporting on the Internet

February 2009

Via the web, sales of exports in niche markets that are costly and very difficult to reach through traditional media can be successful.

The potential of the web as a tool of marketing and sales is not taken advantage of by small businesses. Without incurring excessive costs, small businesses can mark their presence on the Internet and showcase their products in a global manner.

Measuring ROI of Online Marketing

July 2009

A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.

When reviewing result data of online advertising, one must separate its two basic components:

• Was the target market successfully and effectively reached?

Panama: Web Strategy to Attract Tourists

August 2011

An internet campaign developed by the Tourism Authority has meant an increase in visits to the portal Visitpanama.com, which receives on average 73,430 hits per month.

According to the manager of the Tourism Authority of Panama, Solomon Shamah, advertising and web media promotion are an important methods of attracting tourists.

Do You Sell Online?

June 2010

Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing.

An article in eMarketer.com discussed a recent report called “Revolutionizing Website Design”, which stated that the most important feature of e-commerce sites, according to consumers, is “clearly presented pricing and shipping information” followed by “indications of credibility and trustworthiness”.