Traditional Advertising on the Wane

Only television and radio appear to be safe from the unstoppable advance of digital media on consumer preference. Print media is suffering most from this change in trends.

As internet penetration in homes and businesses increases, consumers are changing their information consumption habits, and spending more time in front of the PC or with their phone in hand, rather than reading newspapers and print magazines.

This is what a new report reveals in Emarketing.com entitled "Traditional Media: Dollars and Attention Shift to Digital. "

Source: emarketer.com

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