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Of course the first thing is to measure results, the internet is an instrument where results are objective, measured either by you or through specialized third parties.
But after knowing how many users clicked on your advertising and how many of them finally made a purchase, ¿how do you know if the results are good or bad?, most especially, ¿can they be improved?
The key is continuous testing; trying different options until you find the one which optimizes results.
That´s the issue discussed by Michael Fleischner on his article published at Theslogan.com.
Source: theslogan.com
More on this topic
September 2010
Marketing Managers are applying financial engineering methods to optimize their portfolio of marketing campaigns.
The growing concern from Marketing Managers about return on advertising is making them look more and more like financial managers.
Many millions are spent on advertising (in Central America about $ 1.8 billion per year), usually in a mix of different types of media and to apply expense optimization methods of portfolio investments, will lead to better rates of return on investments.
March 2009
Their main priority is to obtain reliable measurements of return on investment in marketing.
The American Marketing Association and Duke University conducted a survey of 600 marketing executives from the United States and its results were published in eMarketer.com.
Among the most important results, the fact that the main priority of the customers is to get low prices, followed by higher quality products, is highlighted.
December 2010
How CMOs with capacity to adapt to change thrive while traditional ones fail.
Why some CMOs are better than others in adapting to the digital age?
The summary of many discussions with some of the most successful marketing executives indicated that in order to achieve success against change and uncertainty in the digital revolution, the main thing is to be willing to part with obsolete practices.
September 2009
The opening bell of the New York Stock Exchange was rang today by Ricardo Martinelli, President of Panama.
The General Assembly of the United Nations is now the stand for all the Presidents of the world, who have a unique opportunity to address a highly exclusive and qualified audience, and whose words could be heard around the world.
español
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