Visa Promotes Debit Card UsageVisa has launched an advertising campaign fostering the usage of debit cards in Latin America and the Caribbean.Wednesday, November 4, 2009 ![]() Usage of Visa debit cards has grown 33% in the last five years. To take advantage of this movement, Visa has launched a new advertising campaign focused specifically on debit cards, called "yo paGO" ("I PAY"). It is part of its "More people GO with Visa" campaign, and aims to tell consumers the benefits of using debit cards over cash. Source: CentralAmericaData.COM Mobile Banking with VISA for Remittances in GuatemalaJune 2011 From the second quarter the company will introduce a project to provide financial services through cell phones. MasterCard bets on prepaymentsJuly 2008 MasterCard is betting on the development of prepaid cards not just in Panama but in all of Latin America. Panamanian Finance Company InvestigatedMarch 2012 The Financial company Pronto Cash has issued a MasterCard card that operates similarly to a debit card, allowing payments to be made electronically, without stating its origin. Study on Credit and Debit CardsOctober 2011 The Costa Rican Ministry of Economy, Industry and Commerce has released a quarterly survey of credit and debit cards relating to data up to April 2011. |
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