Walmart Readies Image Change

The corporation has begun the process of rebranding all of its supermarkets in the region.

Wednesday, March 30, 2011


©image: wikipedia.org

In the next weeks consumers will start seeing the changes, as the corporation announced that the modifications will take place in the short term, while not detailing the specific changes that will be made.

Marco Cuevas, corporate affairs manager at WalMart Guatemala, noted that the company will execute this update in several phases, including brand changes and modifications to the shelves.

More on this topic

Guatemala: Wal-Mart Opens New Supermarket

July 2009

The new Hiper Paíz will open next week, at the Eskala Shopping Mall, becoming the chain's seventh hypermarket in the country.

Wal-Mart Central America is betting, with this new supermarket, to capture clients from the Mixco municipality and the neighboring departments of Sacatepéquez and Chimaltenango.

Walmart Will Open 4 new Stores in Honduras

April 2010

As part of its expansion plan for 2010, the supermarket chain will open 4 new stores in the country.

Mey Hung, Corporate Affairs director for Walmart in Honduras, told newspaper El Heraldo that “our recent investment in Honduras signals that the Central American market is growing rapidly and provides interesting opportunities”.

Wal-Mart Invests $7.38 million in Guatemala

July 2009

Its main distribution center, which supplies 163 stores in the country, will be expanded to 28 thousand square meters.

With this investment, the company increased its storage and distribution capacity in 25%, creating 50 new jobs.

Marcio Cuevas, Guatemalan Corporate Affairs Manager, was quoted by Sigloxxi.com: "...this projects benefit the country´s economy, as expansion means job generation ...

Another Wal-Mart Store in El Salvador

March 2009

The investment of $1 million for the new Despensa Familiar (Family Pantry) store is part of the company’s expansion and investment plan in the country.

The operations manager of Family Pantries, Fabricio Molina, told La Prensa Gráfica: "In the next six months, the corporation (Wal-Mart Central America) will be opening six more stores which will be located in various parts of the country, including the capital.

 close (x)

Receive more news about Retail

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:


Find distributors in Central America

Reach qualified distributors for your products, from Guatemala to Panama.
Our distributor search service puts you in direct...

Stock Indexes

(Apr 18)
Dow Jones
0.64%
S&P 500
1.76%
Nasdaq
2.70%

Commodities

(May 25)
Brent Crude Oil
106.35
Coffee "C"
167.85
Gold
1,558
Silver
28.230