Communication, Advertising & Marketing
in Central America
Wednesday, April 18, 2012
The budget for promoting the country as a tourist destination in international markets increased by 60% for 2012.
With an increase of 60% for international publicity, the Nicaraguan Institute of Tourism (Intur) wants to implement campaigns that are "more aggressive" in promoting tourism.
Creative Asylum
Company Profile
Global integrated agency.
Organization that operates in Panama
Phone: (507) 394-8855
Thursday, April 12, 2012
Variations in the size of packaging is an option increasingly used to meet the market demand for cheaper products.
Driven by competition, rising food prices and a loss of purchasing power by large groups of consumers in many markets, food processing companies are adjusting the size and presentation of the packaging in order to keep their products attractive.
Friday, March 23, 2012
The National Authority of Public Services is putting out to tender services for the organization of the Summit ‘Conexión de las Américas’ (Connection of The Americas).
The services to be procured include organizing, planning, assembly and disassembly of the Summit of the Americas event.
Monday, March 19, 2012
The definition of "Trade Marketing" is commercial operations or merchandising practised jointly by a vendor or manufacturer and a distributor.
An Analysis of the concept appears in the online newspaper Mercadeo.com:
We, similar to highly respected authors, prefer to call it shared merchandising, rather than trade marketing, although this term is used widely.
Thursday, March 15, 2012
Private companies and government agencies spent about $200 million in 2011 on different media, an increase of 8% compared to 2010.
The slicing up the country’s advertising pie, according to type of media, was as follows: television received 72.7% of the ads, being the favorite, next came newspapers, with 15.35%, then radio, with 4.67%; followed by magazines, with 3.8% and outdoor advertising, with 3.41%.
Tuesday, March 6, 2012
The Tourism Authority of Panama (ATP) is to take direct control of the $6 million budgeted this year for the international advertising campaign.
From 2012 onwards, the ATP will handle the international advertising campaign, buying space directly in respective countries. For the last 4 years an advertising agency, winner of a public tender in 2007, has managed the campaigns.
Monday, January 23, 2012
Industry saw revenues of $511 million in 2011, compared to $434 million in 2010.
Advertising in Costa Rica grew by 18% reporting revenues of more than $511 million in 2011, approximately $77 million more than last year, said the pollster Media Guru.
If the inflation of colones is included in the calculation, the real growth is 9.3 percent, reported ElFinancierocr.com. In 2010, gross income of the sector was $434 million.
Wednesday, January 11, 2012
Four advertising companies participated in the tender created by the Electoral Tribunal of Panama.
Participating companies were Publicis Fergo with $3.75 million; BYM SA Publicidad, at $3.74 million, In House Advertising, with $3.75 million and Cerebro JCM also with $3.75 million.
Tuesday, December 13, 2011
The Electoral Court of Panama is preparing to tender out the advertising campaign of the general election in 2014.
A press release by the Electoral Court reads:
About ten companies have responded to an invitation from the Electoral Tribunal to participate in a tender for an advertising campaign for the general election, to be launched in 2012 and concluding in 2014 with the election process.
Thursday, November 17, 2011
The new Code of Advertising Standards aims to address aspects not covered in its predecessor, in particular the treatment of images of women and children, and environmental credentials.
Gabriela Melara's article in Laprensagrafica.com reports that: "As of today, Salvadoran advertising will be governed under a new Code of Advertising Standards, which will address issues that the previous (code) did not address clearly, as reported by members of the National Council of Advertising (CNP in Spanish)."
Tuesday, November 8, 2011
"Of all the people who see a banner on the Internet, only 1 percent click. But the remaining 99 also made contact with the advertisement, and although they didn’t access it, they still received the message."
The advantage internet advertising has over traditional media, is that it is possible to objectively measure its impact, by counting the clicks that tell us that the reader is interested and needs more information about the product, service or brand on offer.
Friday, October 21, 2011
Using Youtube videos, the campaign aims to present the country as an eco-destination and a "destination of happiness."
At the launch of the campaign, the tourism minister, Allan Flores said that it is targeting markets in the United States and Canada.
An article in Hosteltur.com quotes the Minister as saying, "... today we have taken up the challenge of backing creativity and innovation.
Thursday, September 1, 2011
Strong economic growth in recent years and appreciation of its currency against the U.S. dollar has made Brazilians the main tourists in Latin American.
In order to promote tourist destinations in the Brazilian market Panamanians will invest $ 2.5 million in an advertising campaign in the country in the last quarter of the year .
español
1890