Communication, Advertising & Marketing
in Central America
Monday, January 23, 2012
Industry saw revenues of $511 million in 2011, compared to $434 million in 2010.
Advertising in Costa Rica grew by 18% reporting revenues of more than $511 million in 2011, approximately $77 million more than last year, said the pollster Media Guru.
If the inflation of colones is included in the calculation, the real growth is 9.3 percent, reported ElFinancierocr.com. In 2010, gross income of the sector was $434 million.
Wednesday, January 11, 2012
Four advertising companies participated in the tender created by the Electoral Tribunal of Panama.
Participating companies were Publicis Fergo with $3.75 million; BYM SA Publicidad, at $3.74 million, In House Advertising, with $3.75 million and Cerebro JCM also with $3.75 million.
Tuesday, December 13, 2011
The Electoral Court of Panama is preparing to tender out the advertising campaign of the general election in 2014.
A press release by the Electoral Court reads:
About ten companies have responded to an invitation from the Electoral Tribunal to participate in a tender for an advertising campaign for the general election, to be launched in 2012 and concluding in 2014 with the election process.
Thursday, November 17, 2011
The new Code of Advertising Standards aims to address aspects not covered in its predecessor, in particular the treatment of images of women and children, and environmental credentials.
Gabriela Melara's article in Laprensagrafica.com reports that: "As of today, Salvadoran advertising will be governed under a new Code of Advertising Standards, which will address issues that the previous (code) did not address clearly, as reported by members of the National Council of Advertising (CNP in Spanish)."
Tuesday, November 8, 2011
"Of all the people who see a banner on the Internet, only 1 percent click. But the remaining 99 also made contact with the advertisement, and although they didn’t access it, they still received the message."
The advantage internet advertising has over traditional media, is that it is possible to objectively measure its impact, by counting the clicks that tell us that the reader is interested and needs more information about the product, service or brand on offer.
Friday, October 21, 2011
Using Youtube videos, the campaign aims to present the country as an eco-destination and a "destination of happiness."
At the launch of the campaign, the tourism minister, Allan Flores said that it is targeting markets in the United States and Canada.
An article in Hosteltur.com quotes the Minister as saying, "... today we have taken up the challenge of backing creativity and innovation.
Thursday, September 1, 2011
Strong economic growth in recent years and appreciation of its currency against the U.S. dollar has made Brazilians the main tourists in Latin American.
In order to promote tourist destinations in the Brazilian market Panamanians will invest $ 2.5 million in an advertising campaign in the country in the last quarter of the year .
Friday, August 19, 2011
Advertising expenditure is abandoning traditional media, especially print newspapers and magazines, and instead turning to digital media, where results are concrete and objective, and where there is a superior return on investment.
A report published by eMarketer gives clear conclusions: The share of digital media in the advertising pie is growing at the expense of print media, in line with changes in the patterns of consumer behaviour change, which are not being reported in mainstream media, people are spending more time in front of screens connected to the Internet, where they enjoy more and better information, and interact with advertisers.
Monday, August 15, 2011
Measuring results is essential in order to check whether your online communication strategy is successful and profitable.
Accurately defining goals for internet investments and then measuring and analyzing the results of the traffic that company’s web sites record is vital in ensuring the success of that investment.
Gustavo Arias Retana's article in Elfinancierocr.com explains that "within the planning that a company must do to get the most out of its web space, it is essential to define the methods used to measure results. Today, that situation is easier because there are many low cost, or no cost, tools which allow you to have control over traffic on web sites and create profiles of social networking followers."
Friday, July 29, 2011
Between May and June 2011, the country's electoral parties spent $14.3 billion in advertising for the elections.
Acción Ciudadana, the Guatemalan chapter of Transparency International, this week presented a report on advertising spending during the election campaign.
Friday, July 15, 2011
On July 29th and 30th representatives from advertising agencies and marketing companies will be attending "Festival Antigua" in Guatemala.
Organized by the Union of Advertising Agencies, it will bring together twelve international exhibitors.
The executive director of the Guatemalan Union of Publicity Agencies (UGAP), Pauline Crespo, told Siglo21.com.gt that, "For us it is important to promote these activities because it is Advertising Month in Guatemala and it will encourage companies engaged in marketing and advertising to modernize and innovate."
Wednesday, July 6, 2011
They represent the essence of organizations, and are the link between them and the public interest.
In the corporate world where information flows faster every day and through hundreds of channels, control of external communication has become a key element for organizations.
In this context corporate spokespeople, who are usually managers, directors and other strategic business partners, are responsible for disseminating and properly controlling the message that businesses want to expound to their customers, suppliers, and other stakeholders.
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