Communication Media
in Central America
Thursday, June 16, 2011
According to research by the consultancy Mintel, more than two thirds (66%) of social network users say they rarely pay attention to ads on these sites.
More than half (56%) say they dont like buying products they have seen advertised on social networking sites - suggesting that brands have to go beyond paid advertising to influence consumer purchasing decisions .
Friday, May 20, 2011
In 2009 spending on traditional media advertising grew by 18.5%. In 2010 it increased by only 2.1%, confirming that consumers have started to abandon ship.
Only television and radio appear to be safe from the unstoppable advance of digital media on consumer preference. Print media is suffering most from this change in trends.
Media Monitor On-line
Company Profile
Organization that operates in Guatemala.
Phone: (502) 6640 1820 - (502) 5990 7672
Thursday, March 24, 2011
A new law aims to regulate private advertising, sanctioning companies which advertise without prior authorization from the Ministry of Health.
Various sectors in the advertising industry, media, attorneys, consumer organizations and human rights groups are criticizing the government´s bill, reported the article by Laura Rodriguez Rojas and Ramon H. Potosme of Elnuevodiario.com.ni.
Creativos & Medios
Company Profile
Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Phone: (502) 2332 0152 - (502) 2332 8494
TPP emarketing
Company Profile
Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Phone: (502) 2433 1131
Colite Outdoor
Company Profile
Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Phone: (507) 214 4746
Thursday, December 9, 2010
The media is always ready to cover and disseminate news. Make your company enjoy free exposure or at very low cost.
The article by Ana Paula Flowers in Altonivel.com.mx, on how to attract free media attention is entitled "Need publicity? Do something crazy." But there is no need go that far, considering the risk of ending up in a psychiatric institution.
Pol Proyeccion Dual
Company Profile
Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Phone: (502) 2327 2000
Thursday, October 14, 2010
People are migrating from television to the digital media, where they interact.
Advertising is changing rapidly, to respond to rapid changes in public behavior, which is increasingly spending more time in front of computers, connected to the Internet, at the expense of time devoted to traditional media like television and especially printed media.
The ability to interact with the public in digital media can learn preferences, habits and interests of people, which in turn allows advertising messages to develop more and more tailored to those preferences, habits and interests, making the content of information in advertising of high-value for individuals.
Friday, October 8, 2010
In the latest 60 Minutes / Vanity Fair survey, the "Social Networking" was first on the list of ways in which people waste their time.
The data is also an indicator of the importance of the so-called social media (Facebook, Twitter and others) in modern life.
The survey form asked people to answer the question "Where do you lose most of your time?", provided were six options, which ended up in the following order:
Tuesday, September 7, 2010
The campaign will feature more Internet and less television in order to attract international tourists.
According to Prensa.com, the agency "BB&M, from this year, will be in charge of developing the campaign, now that the National Tourism Council has awarded it the contract that used to be managed by Publicuatro (P4)".
Another of the Panama Tourism Authority's (ATP) key strategies is to form partnerships with major US travel agencies to promote Panama as a tourist destination for Americans.
Wednesday, September 1, 2010
Panama's elections authority proposes that electoral advertising should receive a 30% discount on normal prices.
The proposal put forward by Panama's Commission for Electoral Reform is based on a suggestion by TV stations and was discussed by press representatives from radio and newspapers as well as magistrates from the country's elections authority (TE in Spanish).
Thursday, August 12, 2010
Advertising agency JWT' issued 12 recommendations for making the most of social media to develop and maintain a brand.
Companies need to constantly keep track of consumer attitudes and social media sites such as Facebook and Twitter are an excellent way to do so.
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