Marketing and Sales
in Central America
Wednesday, January 25, 2012
In 2012 Costa Rican efforts to attract investments are starting up in Charlotte, where 274 Fortune 500 companies operate.
A statement from the Costa Rican Coalition for Development Initiatives (CINDE) states that the foreign trade Minister will head a delegation from Costa Rica as part of an effort to attract investment beginning this year, to North Carolina, USA.
Friday, January 20, 2012
How I can sell more? Why aren’t customers buying from me? Am I losing out?
Any entrepreneur or executive needs to perform permanent and constructive self-criticism by asking questions such as "How I can produce and / or sell more? Why aren’t customers buying from me? Am I losing out ? ", so says Juan Vega Gonzales, director of PROMIFIN, a program sponsored by the Swiss Cooperation in Central America.
Monday, December 5, 2011
Creating a space to catch the attention of passers by is the result of a good mix of business know how and theatrical art.
The keys to Visual Marketing are very similar to theatre. Concepts such as "composition" and "scene setting" are essential for creating window displays and retail spaces where clients have pleasant "experiences" that trigger the intention to buy.
Thursday, November 17, 2011
There is no faster and more effective way of dooming a good product to failure, than by choosing the wrong pricing strategy.
Companies often put great effort and investment into launching new products. However, everything can go wrong when the pricing strategy fails. Let's look at five examples that can ruin a good project, according to Ariel Baños, economist at Fijaciondeprecios.com and author of "The Secrets of Prices" (Ed. Doubleday, 2011):
Tuesday, November 8, 2011
"Of all the people who see a banner on the Internet, only 1 percent click. But the remaining 99 also made contact with the advertisement, and although they didn’t access it, they still received the message."
The advantage internet advertising has over traditional media, is that it is possible to objectively measure its impact, by counting the clicks that tell us that the reader is interested and needs more information about the product, service or brand on offer.
Wednesday, October 12, 2011
The Panamanian Canal Authority has agreed with U.S. ports to cooperate in advertising and marketing the new possibilities offered from 2014 onwards.
Under the framework of a permanent strategy, the Panamanian Canal Authority (ACP) has been forming strategic alliances with Eastern and Southern ports in the U.S., such as the ports Everglades, Florida, New Orleans, Louisiana, Philadelphia, Pennsylvania and Corpus Christi and Freeport in Texas. More deals are expected to be announced in the coming months.
Friday, October 7, 2011
Panifresh has received the award for ‘Best Exporter of the Year’ from the Guatemalan Exporters Association (Agexport).
Under the ‘Agricultural Exporter’ category the award went to the El Injerto’ Farm, exporter of one of the best coffees in the world.
Monday, September 26, 2011
Owing to the poor performance of traditional methods, more and more companies are discovering the importance of having a professional approach to pricing strategies.
Ariel Baños, economist and author of " Los secretos de los precios” (The Secrets of prices), writes in Fijaciondeprecios.com:
"’Why worry about prices, if ultimately everything depends on the market? It is better to allocate resources towards reducing costs and increasing sales, which are actions within our grasp and have a direct impact on the outcome.’ This is how a CEO of a major company justifies the neglected place that pricing strategies hold within their organization.
Monday, August 22, 2011
The Guatemalan Association of Direct Selling expects to close the year with total sales of $248 million.
The sales projections for this year represent an increase of $41 million in relation to what was sold in 2010, said Silvana Marsicovetere, president of the Association.
Friday, August 19, 2011
Advertising expenditure is abandoning traditional media, especially print newspapers and magazines, and instead turning to digital media, where results are concrete and objective, and where there is a superior return on investment.
A report published by eMarketer gives clear conclusions: The share of digital media in the advertising pie is growing at the expense of print media, in line with changes in the patterns of consumer behaviour change, which are not being reported in mainstream media, people are spending more time in front of screens connected to the Internet, where they enjoy more and better information, and interact with advertisers.
Tuesday, August 16, 2011
Guatemalan exporters will discuss best practices to increase their competitiveness.
The Exporters Association of Guatemala (Agexport), together with the Spanish company Barcelona Design Centre, will give talks to businessmen, which will provide advice on improving designs in each of the processes and production levels.
Monday, August 15, 2011
An internet campaign developed by the Tourism Authority has meant an increase in visits to the portal Visitpanama.com, which receives on average 73,430 hits per month.
According to the manager of the Tourism Authority of Panama, Solomon Shamah, advertising and web media promotion are an important methods of attracting tourists.
Monday, August 15, 2011
Measuring results is essential in order to check whether your online communication strategy is successful and profitable.
Accurately defining goals for internet investments and then measuring and analyzing the results of the traffic that company’s web sites record is vital in ensuring the success of that investment.
Gustavo Arias Retana's article in Elfinancierocr.com explains that "within the planning that a company must do to get the most out of its web space, it is essential to define the methods used to measure results. Today, that situation is easier because there are many low cost, or no cost, tools which allow you to have control over traffic on web sites and create profiles of social networking followers."
ProMerc
Company Profile
Organization that operates in Costa Rica.
Phone: (506) 2258 3544
Promark
Company Profile
International Consulting firm, specialized in Direct Marketing and Web Marketing.
Organization that operates in Costa Rica
Phone: (506) 2221-2390
español
1098