Marketing and Sales
in Central America
Ebclosion
Company Profile
Organization that operates in Guatemala.
Phone: (502) 2429-2900
Wednesday, April 18, 2012
The budget for promoting the country as a tourist destination in international markets increased by 60% for 2012.
With an increase of 60% for international publicity, the Nicaraguan Institute of Tourism (Intur) wants to implement campaigns that are "more aggressive" in promoting tourism.
Creative Asylum
Company Profile
Global integrated agency.
Organization that operates in Panama
Phone: (507) 394-8855
Thursday, April 12, 2012
Variations in the size of packaging is an option increasingly used to meet the market demand for cheaper products.
Driven by competition, rising food prices and a loss of purchasing power by large groups of consumers in many markets, food processing companies are adjusting the size and presentation of the packaging in order to keep their products attractive.
Monday, March 19, 2012
The definition of "Trade Marketing" is commercial operations or merchandising practised jointly by a vendor or manufacturer and a distributor.
An Analysis of the concept appears in the online newspaper Mercadeo.com:
We, similar to highly respected authors, prefer to call it shared merchandising, rather than trade marketing, although this term is used widely.
Thursday, March 8, 2012
"Plan for the worst, hope for the best" - Imagining and planning for future crises is critical in an ever more volatile environment.
More and more, events outside of the once predictable economic cycle are affecting companies sales and profits.
In the U.S., for example, in recent years, sales departments have faced the effects of events such as the collapse of the housing market, the Asian financial crisis and the huge fluctuations in the price of energy and raw materials.
Wednesday, January 25, 2012
In 2012 Costa Rican efforts to attract investments are starting up in Charlotte, where 274 Fortune 500 companies operate.
A statement from the Costa Rican Coalition for Development Initiatives (CINDE) states that the foreign trade Minister will head a delegation from Costa Rica as part of an effort to attract investment beginning this year, to North Carolina, USA.
Friday, January 20, 2012
How I can sell more? Why aren’t customers buying from me? Am I losing out?
Any entrepreneur or executive needs to perform permanent and constructive self-criticism by asking questions such as "How I can produce and / or sell more? Why aren’t customers buying from me? Am I losing out ? ", so says Juan Vega Gonzales, director of PROMIFIN, a program sponsored by the Swiss Cooperation in Central America.
Monday, December 5, 2011
Creating a space to catch the attention of passers by is the result of a good mix of business know how and theatrical art.
The keys to Visual Marketing are very similar to theatre. Concepts such as "composition" and "scene setting" are essential for creating window displays and retail spaces where clients have pleasant "experiences" that trigger the intention to buy.
Thursday, November 17, 2011
There is no faster and more effective way of dooming a good product to failure, than by choosing the wrong pricing strategy.
Companies often put great effort and investment into launching new products. However, everything can go wrong when the pricing strategy fails. Let's look at five examples that can ruin a good project, according to Ariel Baños, economist at Fijaciondeprecios.com and author of "The Secrets of Prices" (Ed. Doubleday, 2011):
Tuesday, November 8, 2011
"Of all the people who see a banner on the Internet, only 1 percent click. But the remaining 99 also made contact with the advertisement, and although they didn’t access it, they still received the message."
The advantage internet advertising has over traditional media, is that it is possible to objectively measure its impact, by counting the clicks that tell us that the reader is interested and needs more information about the product, service or brand on offer.
Wednesday, October 12, 2011
The Panamanian Canal Authority has agreed with U.S. ports to cooperate in advertising and marketing the new possibilities offered from 2014 onwards.
Under the framework of a permanent strategy, the Panamanian Canal Authority (ACP) has been forming strategic alliances with Eastern and Southern ports in the U.S., such as the ports Everglades, Florida, New Orleans, Louisiana, Philadelphia, Pennsylvania and Corpus Christi and Freeport in Texas. More deals are expected to be announced in the coming months.
Friday, October 7, 2011
Panifresh has received the award for ‘Best Exporter of the Year’ from the Guatemalan Exporters Association (Agexport).
Under the ‘Agricultural Exporter’ category the award went to the El Injerto’ Farm, exporter of one of the best coffees in the world.
Monday, September 26, 2011
Owing to the poor performance of traditional methods, more and more companies are discovering the importance of having a professional approach to pricing strategies.
Ariel Baños, economist and author of " Los secretos de los precios” (The Secrets of prices), writes in Fijaciondeprecios.com:
"’Why worry about prices, if ultimately everything depends on the market? It is better to allocate resources towards reducing costs and increasing sales, which are actions within our grasp and have a direct impact on the outcome.’ This is how a CEO of a major company justifies the neglected place that pricing strategies hold within their organization.
Monday, August 22, 2011
The Guatemalan Association of Direct Selling expects to close the year with total sales of $248 million.
The sales projections for this year represent an increase of $41 million in relation to what was sold in 2010, said Silvana Marsicovetere, president of the Association.
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