Marketing
in Central America
Tuesday, April 24, 2012
The high price of gasoline which now costs about $5 a gallon, is forcing many people to reduce oil consumption, and one solution which seems to be feasible for some is to buy a motorcycle.
This situation has not only motivated motorcycles sales, but has also driven the development of marketing strategies to win over customers.
Wednesday, April 18, 2012
The budget for promoting the country as a tourist destination in international markets increased by 60% for 2012.
With an increase of 60% for international publicity, the Nicaraguan Institute of Tourism (Intur) wants to implement campaigns that are "more aggressive" in promoting tourism.
Monday, March 19, 2012
The definition of "Trade Marketing" is commercial operations or merchandising practised jointly by a vendor or manufacturer and a distributor.
An Analysis of the concept appears in the online newspaper Mercadeo.com:
We, similar to highly respected authors, prefer to call it shared merchandising, rather than trade marketing, although this term is used widely.
Wednesday, February 22, 2012
The firm Coffee Planet, based in Dubai, sells exclusive coffee blends including beans from El Salvador, Nicaragua and Honduras.
Coffee Planet sells, in Dubai, United Arab Emirates, a unique blend of top quality coffee called Single Origin, in 250 gram bags which cost $38.12.
Thursday, February 16, 2012
A marketing proposal submitted by the Government aims to sell beans with a stamp that distinguishes them as having been produced in Costa Rica, using a special logo with a geographical location.
From the press release from the Ministry of Agriculture and Livestock (MAG) in Costa Rica:
Wednesday, January 25, 2012
In 2012 Costa Rican efforts to attract investments are starting up in Charlotte, where 274 Fortune 500 companies operate.
A statement from the Costa Rican Coalition for Development Initiatives (CINDE) states that the foreign trade Minister will head a delegation from Costa Rica as part of an effort to attract investment beginning this year, to North Carolina, USA.
Monday, August 15, 2011
An internet campaign developed by the Tourism Authority has meant an increase in visits to the portal Visitpanama.com, which receives on average 73,430 hits per month.
According to the manager of the Tourism Authority of Panama, Solomon Shamah, advertising and web media promotion are an important methods of attracting tourists.
Friday, July 15, 2011
In addition to simplicity, concrete and clear information and greater product display, the key to standing out on the shelves is to create an emotional bond with the buyer.
Purchasing decisions, those which determine how you choose one product over another depend, in addition to basic factors, on unconscious factors which form a complex web of incentives, that according to experts, "should create an emotional bond with the recipient in order to seduce them. "
Friday, July 15, 2011
On July 29th and 30th representatives from advertising agencies and marketing companies will be attending "Festival Antigua" in Guatemala.
Organized by the Union of Advertising Agencies, it will bring together twelve international exhibitors.
The executive director of the Guatemalan Union of Publicity Agencies (UGAP), Pauline Crespo, told Siglo21.com.gt that, "For us it is important to promote these activities because it is Advertising Month in Guatemala and it will encourage companies engaged in marketing and advertising to modernize and innovate."
Thursday, June 23, 2011
The German company has opened an office in Panama to serve its customers in the isthmus.
Marketing and sales queries by Bosch customers in Central America and the Andean area will be handled from Panama City.
Alma Creativa S.A.
Company Profile
Organization that operates in Costa Rica.
Phone: (506) 2253 6658 - (506) 2225 6995
Thursday, January 27, 2011
More than $ 3 million will be allocated this year to promote the country as a tourist destination.
The resources will be allocated in 2011 to strengthen the country's presence in international fairs, bringing foreign media and advertising guidelines abroad, according to the director of Promotion and Marketing of the Nicaraguan Institute of Tourism (Intur), Julio Videa.
Friday, December 10, 2010
Ongoing testing and measurement are the basis for success in marketing. If you are not continuously testing your campaigns, you're probably losing money.
Of course the first thing is to measure results, the internet is an instrument where results are objective, measured either by you or through specialized third parties.
Thursday, December 2, 2010
How CMOs with capacity to adapt to change thrive while traditional ones fail.
Why some CMOs are better than others in adapting to the digital age?
The summary of many discussions with some of the most successful marketing executives indicated that in order to achieve success against change and uncertainty in the digital revolution, the main thing is to be willing to part with obsolete practices. That does not mean to abandon the fundamentals of marketing. On the contrary, it should retain the best concepts, the time to fight the bad habits of complacency, conformity, the paralysis in the analysis, “hands off” management and closed circles of knowledge.
Thursday, November 4, 2010
A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.
Advertisers must ensure the balance between print and online advertising reflects the changing role of public consumption habits, particularly the growing importance of online advertising in various stages of the purchase funnel.
It is estimated that by 2012, the number of Europeans who regularly use the Internet will overtake newspaper readers (in fact, it already has among those under 34 years). Equally rapid is the change in the roles which both channels play in the lives of readers. Europeans who read print and online use the Internet more frequently, allowing them access to more content and information and allows them to enjoy many of the main qualities of traditional newspapers and magazines.
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