Marketing
in Central America
Wednesday, January 25, 2012
In 2012 Costa Rican efforts to attract investments are starting up in Charlotte, where 274 Fortune 500 companies operate.
A statement from the Costa Rican Coalition for Development Initiatives (CINDE) states that the foreign trade Minister will head a delegation from Costa Rica as part of an effort to attract investment beginning this year, to North Carolina, USA.
Monday, August 15, 2011
An internet campaign developed by the Tourism Authority has meant an increase in visits to the portal Visitpanama.com, which receives on average 73,430 hits per month.
According to the manager of the Tourism Authority of Panama, Solomon Shamah, advertising and web media promotion are an important methods of attracting tourists.
Friday, July 15, 2011
In addition to simplicity, concrete and clear information and greater product display, the key to standing out on the shelves is to create an emotional bond with the buyer.
Purchasing decisions, those which determine how you choose one product over another depend, in addition to basic factors, on unconscious factors which form a complex web of incentives, that according to experts, "should create an emotional bond with the recipient in order to seduce them. "
Friday, July 15, 2011
On July 29th and 30th representatives from advertising agencies and marketing companies will be attending "Festival Antigua" in Guatemala.
Organized by the Union of Advertising Agencies, it will bring together twelve international exhibitors.
The executive director of the Guatemalan Union of Publicity Agencies (UGAP), Pauline Crespo, told Siglo21.com.gt that, "For us it is important to promote these activities because it is Advertising Month in Guatemala and it will encourage companies engaged in marketing and advertising to modernize and innovate."
Thursday, June 23, 2011
The German company has opened an office in Panama to serve its customers in the isthmus.
Marketing and sales queries by Bosch customers in Central America and the Andean area will be handled from Panama City.
Alma Creativa S.A.
Company Profile
Organization that operates in Costa Rica.
Phone: (506) 2253 6658 - (506) 2225 6995
Thursday, January 27, 2011
More than $ 3 million will be allocated this year to promote the country as a tourist destination.
The resources will be allocated in 2011 to strengthen the country's presence in international fairs, bringing foreign media and advertising guidelines abroad, according to the director of Promotion and Marketing of the Nicaraguan Institute of Tourism (Intur), Julio Videa.
Friday, December 10, 2010
Ongoing testing and measurement are the basis for success in marketing. If you are not continuously testing your campaigns, you're probably losing money.
Of course the first thing is to measure results, the internet is an instrument where results are objective, measured either by you or through specialized third parties.
Thursday, December 2, 2010
How CMOs with capacity to adapt to change thrive while traditional ones fail.
Why some CMOs are better than others in adapting to the digital age?
The summary of many discussions with some of the most successful marketing executives indicated that in order to achieve success against change and uncertainty in the digital revolution, the main thing is to be willing to part with obsolete practices. That does not mean to abandon the fundamentals of marketing. On the contrary, it should retain the best concepts, the time to fight the bad habits of complacency, conformity, the paralysis in the analysis, “hands off” management and closed circles of knowledge.
Thursday, November 4, 2010
A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.
Advertisers must ensure the balance between print and online advertising reflects the changing role of public consumption habits, particularly the growing importance of online advertising in various stages of the purchase funnel.
It is estimated that by 2012, the number of Europeans who regularly use the Internet will overtake newspaper readers (in fact, it already has among those under 34 years). Equally rapid is the change in the roles which both channels play in the lives of readers. Europeans who read print and online use the Internet more frequently, allowing them access to more content and information and allows them to enjoy many of the main qualities of traditional newspapers and magazines.
Integracom Soluciones
Company Profile
Organization that operates in Costa Rica.
Phone: (506) 8896-4413 - (506) 2263-6587
Tuesday, September 28, 2010
Marketing Managers are applying financial engineering methods to optimize their portfolio of marketing campaigns.
The growing concern from Marketing Managers about return on advertising is making them look more and more like financial managers.
Many millions are spent on advertising (in Central America about $ 1.8 billion per year), usually in a mix of different types of media and to apply expense optimization methods of portfolio investments, will lead to better rates of return on investments.
Thursday, September 2, 2010
An essential document which specifies the actions to be carried out in order to market a company, its products or even ourselves.
Altonivel.com.mx reports on Robert Middleton's 10 steps towards building a marketing plan, applicable to organizations of any size.
1. The product or service offered
Thursday, August 5, 2010
Providing as much honest and accurate information as possible about a product's attributes might be the best way to promote it.
The concept of "Antimarketing" is gathering momentum thanks to growing expectations of respect for people and the environment, combined with the spread of social responsibility as a core part of business management.
Wednesday, June 23, 2010
A modern marketing manager must not only worry for building brand value, as it must also be killed in digital communication and have comprehensive knowledge of the industry.
Future marketing managers will have to speak the same language as the rest of their organization, to be able to understand how their actions fit in a larger whole.
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